The White Company opened its doors to its brand-new shop in Cirencester’s Market Place at 9.30am on Thursday, December 5.
The shop offers a curated store concept, which will provide customers with a showroom experience and an edit of the brand’s lifestyle products and gifting.
This includes fragrance, home accessories and essentials for the home and a person’s wardrobe, as well as elements of the The Little White Company collection.
Peter Robinson, head of press and events at The White Company, said the business has been looking at the town ‘for some time’.
“It is such an attractive and historic market town and is of course known as the capital of the Cotswolds,” he said.
Kelly Clarke, retail director, added: “We thrive in market towns, and here, our store experience and integrated digital offer will enable us to bring our curated edit to customers in time for Christmas.”